THE CHALLENGE:
To create an Ad for Pedialyte to reflect the power of their product and its newly found use by adults seeking to cure a hangover.
THE SOLVE:
Target audience = millennials; and somewhere over the rainbow is a hangover cure for the millennial needing a little extra boost of electrolytes. The concept was to be playful while keeping in mind Pedialyte’s original concept for its products. In addition to the use of bright colors, extensions were also incorporated to create a higher visibility of the bulletin.
The result? A bright and magically fun Ad showcasing all their flavor options.