THE CHALLENGE:
Olay rolled out with a new, innovative mask developed to avoid making a mess while in use by the consumer, and they wanted a clever, but direct campaign to introduce the product.
THE SOLVE:
Be Fearless. Be Bold. Be You.
Bold statements designed to engage and inspire women to live confidently. Using product shoots and textured type to add depth to the imagery. The simple yet bold tag-lines are demand attention, and are each supported by the same sub-line of “All Mask. No Mess.” to communicate the no mess concept.
